Spade | Conceptual logistic firm

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Spade

Concept logistic firm

Spade is a logistic firm with an emphasis on durability and reliability and the target audience on parents. The target was also convey a sense of elegance, while at the same time being business-like. As you can see on the animation the inspiration for the logo came from two points where we are most familiar in navigation as the begining point ande other the destination point which is very common in logistics checkpoints map.